Expensive salon visits often deliver worse color payoff than a drugstore box, a fact that shocks many first-time dyers. I've tested the market feedback on these formulas to see which brand actually achieves that elusive smokey amethyst shade without destroying your strands. Read on as I rank these options from worst to first.
| Best For | Product | Name | Score | |
|---|---|---|---|---|
| Metallic Silver Sheen |  |
got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Upto 30 Washes | 9.8/10 | View on Amazon |
| Ultra Bold Pigment |  |
Splat Midnight Amethyst Semi Permanent Hair Dye Kit, 1 Application | 9.0/10 | View on Amazon |
| smokey Amethyst Tones |  |
ion Permanent Brights Hair Color Kit: Permanent Brights Creme Hair Color Purple (2.05 oz), Sensitive Scalp 10 Volume Creme Developer (8 oz), & After Color Treatment (7 fl oz) | 8.2/10 | View on Amazon |
1. got2b Metallics Permanent Hair Dye, Amethyst Chrome M69, Upto 30 Washes
This formula earns its spot through a distinctive cool silver undertone that reflects light unlike any standard violet dye. If you want a multi-dimensional finish that catches the light indoors and outdoors, this box delivers that specific effect reliably.
In my view, the amethyst chrome label is entirely accurate for anyone craving a futuristic, metallic cast. I'd rank this behind the top contender because the permanent formula can feel harsh on already dry ends.
Buyers frequently mention that the metallic shine looks remarkably vibrant right after processing.
Several reviewers note that the color begins to fade toward a slate gray around the three-week mark.
Users appreciate the built-in conditioning mask included in the box for post-dye moisture.
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2. Splat Midnight Amethyst Semi Permanent Hair Dye Kit, 1 Application
Rebellious teenagers and festival-goers who crave extreme pigment intensity will find their match right here. This kit targets buyers who refuse to settle for subtle pastels and demand a rich, near-black violet hue.
I find the lack of a developer makes this less intimidating for beginners, though the heavy staining requires serious caution during application. My assessment is that you must commit to cleaning up bathroom splatters immediately if you choose this route.
Customers consistently report that the color bleeds during the first few washes.
Reviewers praise the astonishing depth of the initial purple shade on dark hair.
Many buyers warn that the color lingers much longer than typical semi-permanent dyes suggest.
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3. ion Permanent Brights Hair Color Kit: Permanent Brights Creme Hair Color Purple (2.05 oz), Sensitive Scalp 10 Volume Creme Developer (8 oz), & After Color Treatment (7 fl oz)
An unusual inclusion of a sensitive scalp developer sets this professional-grade kit apart from standard retail boxes. I find this thoughtful addition changes the entire home-dyeing experience by prioritizing comfort alongside precise color deposition.
This is the one I'd point most people toward because it balances rich smokey amethyst tones with manageable maintenance. In my judgment, you get salon-quality control without the matching price tag, provided you have a reliable developer brush on hand.
Users note that the gentle developer significantly reduces the usual scalp irritation during processing.
Buyers emphasize that the color yields a true smokey violet when applied to pre-lightened hair.
Reviewers highlight the effective post-color treatment for restoring softness after rinsing.
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Choosing Between Them
Choosing the ion Permanent Brights kit for your smokey amethyst transformation remains my top recommendation because it pairs exact shade control with scalp comfort. If you want a high-shine metallic finish instead, grab the got2b Metallics option. Bold color seekers who prefer semi-permanent formulas will find the Splat Midnight Amethyst kit fits their style best.
Remember that none of these boxed treatments work magic on dark hair without prior bleaching. You will need to pre-lighten your strands to level nine or ten if you hope to see those cool, smoky undertones actually pop.
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